For touch screen, I use Edge as my browser. As I also noticed efficient CPU use when looking at video’s (compare cpu usage when looking at any youtube video in edge versus chrome for example).
But I wanted to get rid of all these ads. Solution:
http://winhelp2002.mvps.org/hosts.htm
What it does: replace the hosts file in windows. This file is a first lookup from web-address to IP address. It is used before a DNS server is queried.
By putting entries in this hosts file for most known advertising sites (like doubleclick.net) and redirecting these to “nothing”, the ads are effectively filtered. Making for a much cleaner browsing experience.
Check out the link. It is free and very easy to install.